• Market Performance: Premium developments recorded an 85% occupancy rate , while luxury property values saw a +12% annual growth in 2025, highlighting strong demand for high-end real estate in Phuket.
• Luxury & Ultra-Luxury Segment: The market is anchored by flagship projects like Gardens of Eden on Bangtao Beach, offering direct beach access with prices starting from THB 13M (~USD 415k) , and Sudara, a development managed by the award-winning Andara Resort & Villas starting from THB 9.96M.
• Accessible Investment Opportunities: Entry-level options remain attractive, with Origin Residences located near Laguna Phuket offering units from THB 5.12M , and Rhea by Sansiri providing affordable luxury near Surin Beach starting at THB 3.99M.
• Strategic USPs & Lifestyle: Developers are driving sales through unique selling propositions, such as Rhea’s pet-friendly policy (37% of units) , Origin’s low 25% deposit scheme , and Gardens of Eden’s exclusive collaboration with the iconic Italian fashion house Etro.